Industrial design is usually defined as the combined application of streams of art and science to enhance the utility and aesthetics of a product and make it more appealing for customers. It has application both for products that are under development and those that are already in the market.
The main consideration of industrial design is the way in which the customer will relate to the product. It is all about enhancing a product\'s value in the mind of the consumers and so they are able to relate to the product. The value of a product can be enhanced by making important additions to the features or the looks of the product, which helps the product to entice the consumers to purchase it.
This requires an elaborate research into the purchasing habits of the consumer, which can then be taken into account by the designers of the product. This step is succeeded by sketching, model making, prototyping and final testing before launch of the item in the market. Nowadays, 3D software is employed to accomplish a lot of these tasks, and CAD programs are of great help to designers.
The basic emphasis of industrial design is to improve the whole feel of the product. Designers need to focus upon a lot of factors other than the appearance of the product. These include sturdiness, utility, ergonomics and the convenience of usage of the product. Designers can also reduce the manufacturing cost by bringing about some changes in the design of the product.
Industrial design also includes other features like product packaging, study of a buyer\'s psychological response to a product, and his or her degree of sentimental attachment to the product. Hence industrial designers undergo years of special training prior to working on a real product.
Some of the illustrious names in the profession are those of Brooks Stevens, the original designer of the Harley-Davidson motorbike, Raymond Loewy, the legendary designer of the Coca-Cola bottle and Jonathan Ive, the famous designer of the iMac.
Discover more about Trademarks Singapore and Industrial design protection.
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