Blogging is by far one of my favorite online marketing activities for online success. It's a great way for me to share the tons of information I've learned about online marketing.
Blogging is not hard, but there are some basic mistakes that are easy to make.
Avoiding these 7 blogging mistakes will improve your online results:
Mistake #1: Not providing a visually appealing blog. It doesn't have to be fancy, but make sure your font is easy to ready, your color scheme is appealing, and you have a clean layout.
Mistake #2: Writing complex, paragraph-long sentences, especially if there is a hidden underlying meaning. Keep your sentences and paragraphs short, and use language that is easy for your target market to understand.
Paragraphs should only be 2-3 sentences long, which may require you to have paragraph breaks at non-standard locations. This will make your blog easier on your readers. Big chunks of text are not easy to read online.
Mistake #3: Not writing in a conversational style. You should pretend you are writing to one person, and one person only, your ideal reader. Write as if you are talking to them one-on-one. Don't be afraid to express your opinions too.
Mistake #4: Misspelled words in your article. Use a spell checker before publishing. If your articles have careless misspellings, you will not come across as an expert.
Mistake #5: Only writing for search engines, not for your human visitors. If you use search engine optimization to get natural traffic from the search engines, make sure your article still reads well for your ultimate customer, your human visitors. It's your human visitors that will buy from you, not the search engines! Only use keywords if they are appropriate and don't negatively impact the readability of your article.
Mistake #6: Writing to make money, not because you like the topic. If you are passionate about your topic, it will come across in your writing and your readers will pick up on it.
Mistake #7: Not getting your readers engaged in the conversation. You don't want a one-way dialog with your visitors. Encourage them to leave comments and share their thoughts, opinions, and knowledge. Directly ask them to interact and participate.
There are many other potential blog mistakes you can make, but focus on avoiding these 7 and you will have a blog that rocks!
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