Most people spend plenty of time sitting in traffic, stuck at the lights or just waiting for traffic to move. There isn\'t a whole lot to do while you\'re sitting there, but in just a few seconds or a minute, chances are you do check out the cars in front of you - and their personalized license plates and bumper stickers. The funny ones are particularly eye catching. And they all have a larger influence on you - and the other people who are reading them - than you probably realize. As a business owner, you can take advantage of this opportunity, too!
Have you ever considered creating customized bumper stickers that focus on your business? If you can think of something funny or unique, your business might be the next one that captures attention in traffic - and also influences the people in the vehicles that see it. Bored drivers who are stuck in traffic are looking for anything that will stimulate their brains at that point. Your catchy saying, website url, and business name can be the thing that catches their attention - if it\'s on a bumper sticker. And it could direct new customers your way.
Of course, catching their attention is the key. Your bumper sticker needs to jump out and be seen. Here are some things you should consider to make your bumper sticker eye catching:
*Color- Obviously you don\'t want to go crazy here, but it definitely needs to stand out.
* Brand It - Be sure to incorporate your logo or other branding on your bumper sticker. You want people to immediately associate the sticker with your specific business. Instant recognition is your goal.
* Put It Where They\'ll See It! - Placement is everything. Be sure your bumper sticker is in a visible area. And be sure you don\'t have too many other bumper stickers on your vehicle crowding out your message!
*Readability- If someone drives by or sees it at a stop light, they have to be able to read it. If you have flashy colors that hurt the text, you\'ll end up wasting your money. Think in terms of the size as something you can read a car length away.
* Make It Memorable - You want people to remember your bumper sticker. So use what you can to make it memorable. This could be a catchy saying. Perhaps it is a great url. Or it could even be good use of contrast that catches attention.
Even in a municipality with approximately 200,000 residents, consider how many people would see your bumper sticker even if you just stopped at four stoplights. Every time you\'re sitting still-and sometimes even when you\'re moving-people will be reading your message. While they may not consciously choose to remember it, chances are it will be there in their subconscious awaiting later recollection.
Sometimes it will be something else that triggers the memory. Perhaps someone else will say something about your business or they will see an advertisement in the newspaper. Or they may just be doing an everyday chore and all of a sudden they think of your bumper sticker. With every exposure to every new person, your business will become more familiar with current and prospective customers.
About the author: Buck Thompson suggests bumper stickers as a smart marketing strategy that can broaden your reach with stickers.
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