Pens are small, fairly cheap but in respect to using them for gifts they don\'t get thrown away till they have been fully used, giving them a life of 1 or 2 months depending on usage. They are a perfect gift, because they are versatile.
Nowadays, black ballpoint pens are the most popular ink colour; most pen producers would attest to that. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people and office workers, black ballpoints are the most preferred. Blue is next in line in popularity. If you are a party-hire company or children\'s wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best bet.
Imagination is the only limit when it comes to the outside appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen\'s body, you should first focus on company information you want to add, before thinking of the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be preferred by more people than cheap looking ones. Don\'t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your brand.
Good corporate gift suppliers should be able to not only purchase the pens you want in the numbers you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Discover how Pen can enhance your marketing now. See us to have some essential Corporate Giftideas.
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