Buy1GIVE1 is the home of transaction-based giving.
STOP. Take a breath. And imagine you were part of a world where every transaction made a key difference.
Imagine, for example, you bought a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you bought a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.
It\'s all happening right now. Already Buy1GIVE1 (B1G1) has become a true global giving \'village\', bringing together businesses, their customers and worthy causes in a way that\'s never been done before.
It\'s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That\'s because in the Buy1GIVE1 world, every single transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.
In this present economy, when both corporations and charities have seen a decline in gains and contributions, cause-related marketing seems to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a merchandise to trade and a charity with a cause to advance. Unlike \"corporate philanthropy,\" which simply involves a company making a tax-deductible charitable contribution, cause-related marketing benefits both the company (by helping to increase sales, and thus, profits), and the charity (by giving donations and calling attention to the cause.)
You buy a book, a tree gets planted. You dine out, a child is fed. Buy One Give One - simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction-based giving.
In Buy1GIVE1, they made sure that in many cases, the consumers are not simply involved in CSR initiatives on a day-to-day basis. Buy1-Give1 gives solutions to that and it does it every second, every day and in every way.
Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.
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